LulaRich (2021) - I really hadn't heard of LuLaRoe (the leggings or the lawsuits) before I saw the trailer for this documentary, but once I did I knew it was great one to watch with my daughter who'd recently finished an elective on cults. This four episode documentary tells us the story of multi-level marketing company LuLaRoe that sells brightly patterned leggings, dresses and tops via home and facebook live parties.
This series blew my mind right from the beginning. LuLaRoe founders DeAnne and Mark Stidham sit for extensive interviews, why they agreed to this is beyond me. I mean on one hand you have these interviews that read, very much, like they don't get what the big deal is and on the other you have footage from their depositions which is often in contradiction to what they are saying in their interviews. These are people with very little self awareness. From them we have more interviews with former LuLaRoe employees, sellers and reporters who have been covering the company.
If you happened to get in early there was money that could be made, few sellers and limited editions patterns created a real interest in the product, but as their popularity grew the focus shifted to recruiting new sellers and early adopters were making big money from their "downline". It stands to reason then that as the company grew bigger and the market became saturated with sellers, it became increasingly difficult for those that came in late to make money. that right there is a wild ride and we haven't even gotten into the problematic messaging LuLaRoe sellers were getting from the company. The whole story is a wild ride and it's hard not to feel sorry for those ladies who got caught up in this mess.
We watched this on Amazon Prime Video.
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